Monday 26 March 2012

Part One: Booking Online vs. A Travel Agent


When we first entered the travel industry, no one booked a vacation on their own. Why? Because all you had to do was call a Travel Agent who hooked you up with the best available deals and took care of all the arrangements. The world changed when Online Travel Sites started popping up creating a discount craze by allowing easy access to travel deals. This craze went on for a few years forcing many Travel Agencies to shut down. Fortunately for us, travelers have now started to realize that you get exactly what you pay for when purchasing Air, Hotel, Car Rentals and so forth, online. The Travel Industry has always been and will always be commission based. We may not be able to directly compete with some of the prices offered Online but we are confident that we deliver way more!

Last year, one of our valued clients was looking for cheap package deals for a family vacation getaway. He was honest in telling us that he ended up purchasing a package online simply because he was getting way more and for a better price. He shared the package details and in all honesty, it truly was an amazing deal- one that was difficult for us to match. We were grateful for his loyalty and were happy to see how excited he was about this trip. Unfortunately, he ended up calling us (almost halfway to his destination) completely angry and desperate. Their first flight was delayed (due to weather) and they ended up missing their connecting flight. They were able to get on the next available flight, but not in time for their Cruise departure. There was another flight that would get them there on time, but their tickets were non-transferable to another Air Line. After being with the Help Desk for over two hours, he had called us hoping to see if there was anything we could do for them. Unfortunately, we couldn’t because we didn’t have access to his file. He and his family ended up paying full price for a cruise they missed. His travel insurance provided limited coverage, it paid for their hotel rooms until they were able to fly back. They had already redeemed their flights. And finally, they lost all their money on the cruise because the terms and conditions for the online site clearly stated that you get zero refunds on “no shows”. What a mess. The worst part is, our client admitted that he went with the online deal because he was saving $30 per person on Air and a total of $200 on the cruise.

We want to save our clients money. But there are times where we can’t. However, in all cases we end up offering you way more than online sites. 

Here is how:

Pros to booking through a Travel Agent
  • If you're looking for experience, convenience and personal service.
  • You want maximum control over your itinerary.
  • If you are going to off the path locals.
  • If you are booking a tour or a cruise.
  • If you have a complicated itinerary.
  • If you want upscale flights and lodging, special amenities or out-of-the-ordinary experiences.
  • If you want a customized experience.
  • You want to save time on researching.
  • You are going somewhere where you’ve never been before.
  • You are traveling as a couple, family, or group.
  • You are pressed for time or on a tight schedule.
  • You want a safe and secure experience with someone to hold accountable in case things go wrong.
Cons to booking through a Travel Agent
  •  Having to pay a small Travel Agent Fee

What you don’t know will end up costing you more. Most often, prices differences between Online sites and Travel Agents is the difference between the worst trip ever and one that is seamlessly perfect! Check out Part Two of this article to learn more on hidden costs.

No comments:

Post a Comment